I’m a Creative Director and Graphic Designer with a career spent making work that earns its place across shopper marketing, CPG, and omnichannel campaigns. I've led creative for global brands like PepsiCo, Frito-Lay, Diageo, Sony, and Anheuser-Busch, creating award-winning work that connects at every touchpoint, from shelf to screen. I care as much about the craft of the work as I do the strategy behind it, and that balance shapes how I lead, being hands-on, collaborative, and focused on creating work that’s thoughtful and effective. I’m also passionate about mentoring talent and building strong creative teams, not just because it’s part of the role, but because it’s one of the most meaningful and rewarding aspects of the job for me.